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Strategies for Building a Diversified Investment Portfolio

A diversified portfolio allows investors to maximize returns while minimizing risk. Spreading investments across various assets, sectors, markets and categories provides broad exposure and helps weather market volatility. Follow these key strategies to construct and manage a robust, diversified portfolio aligned with your goals.



Determine Appropriate Asset Allocation

Asset allocation defines what proportion of your portfolio goes into different broad categories, namely stocks, bonds and cash equivalents.

  • Stocks provide growth but higher risk. Common allocation for younger investors is 70-90%.
  • Bonds generate steady income and stabilize portfolios. Older investors often allocate 20-40% here.
  • Cash equivalents like money markets provide safety and liquidity. 5-10% in cash is common regardless of age.

Consider your risk tolerance, time horizon, income needs and stage of life when allocating. There are no fixed formulas. Adjust allocations gradually over time.

Diversify Stock Holdings

Spread stock investments out to manage risk and provide balanced exposure.

Diversify Across Sectors

Allocate to stocks across all major economic sectors: technology, healthcare, financials, consumer staples, industrials, energy, utilities, materials, real estate and communication services.

Diversify Across Market Caps

Include a mix of large, mid and small cap stocks. Market capitalization is the share price multiplied by number of shares outstanding. Mid and small caps offer growth potential.

Diversify Across Styles

Blend growth stocks focused on earnings expansion with value stocks trading below true worth. Blending styles ensures exposure to both fast-growing and more stable companies.

Diversify Across Geographies

Invest both domestically and in international developed and emerging markets. Geographic diversification reduces country-specific risks.

Diversify Fixed Income

Spread bond holdings across various issuer types, credit qualities, durations and instruments:

  • Government bonds: Low risk U.S. Treasuries plus international sovereigns
  • Municipal bonds: Federal tax-exempt from state/local governments
  • Corporate bonds: Issued by public companies across credit rating spectrum
  • High yield bonds: Below investment grade corporate bonds offering higher income
  • Emerging market debt: Dollar-denominated bonds from developing nations
  • Bond funds: Provide broad diversified bond exposure through single ticker

Diversifying bonds dampens interest rate risk and isolates issuer credit risk.

Include Alternative Assets

Alternatives like commodities, real estate and private equity help diversify.

  • Commodities like precious metals and energy hedge inflation.
  • Real estate generates income and appreciates separately from public markets.
  • Private equity provides access to investments not correlated to stocks and bonds.

Many alternatives come with higher fees, lower liquidity and tax headaches, so position size accordingly.

Rebalance Over Time

As markets shift, asset weightings drift from targets. Rebalancing restores intended allocations.

  • Revisit allocation at least annually or when drift exceeds 5-10%
  • Rebalance through buying low, selling high to avoid realizing gains
  • Move rebalanced funds to assets furthest from targets
  • Phase rebalancing over time if shifts require significant trades

Rebalancing forces the discipline of buying low and locking in profits.

Key Takeaways

  • Match allocations to your risk tolerance and investment timeframe
  • Diversify stocks across sectors, market caps, styles and geographies
  • Diversify bonds using varied issuer types, credit qualities and durations
  • Complement with alternative assets like real estate and commodities
  • Rebalance to keep asset weightings aligned over time

Diversification takes continuous work, but pays dividends by reducing portfolio risk and volatility over the long-term.

Asset Allocation Guidelines by Investor Age

Asset Class 20s Portfolio 40s Portfolio 60s Portfolio
Stocks 80-90% 60-70% 40-50%
Bonds 5-10% 20-30% 40-50%
Cash 5-10% 5-10% 5-10%
Alternatives 0-5% 0-5% 0-5%

Frequently Asked Questions

How many stocks should I hold?

Aim for at least 15-20 stocks representing diverse sectors and market caps. Holding single stocks is very risky. Many investors opt for broad index funds instead.

What is the ideal stock/bond allocation?

The optimal ratio depends on your goals, time horizon and risk tolerance. Aggressive investors may do 80/20 or 90/10 stocks/bonds. Conservative investors may opt for 50/50 or 60/40 allocations.

Should I add international exposure?

Yes, global diversification reduces risk. Most advisors suggest keeping a minimum 10-20% of stock assets in international equities, possibly more.

How often should I rebalance?

Check allocations at least quarterly, rebalancing when any assets exceed your targets by 5-10% or more. Many rebalance annually or semi-annually to control costs.

Is real estate a good portfolio diversifier?

Investment real estate like rental properties or REITs can provide portfolio diversification since real estate behaves differently than stocks and bonds.

Final Tips

  • Don’t overly complicate your portfolio. Simplicity and discipline win out long-term.
  • Diversify broadly within each asset class using index funds.
  • Use tax-advantaged accounts like 401(k)s and IRAs to optimize allocations.
  • Focus on long-term goals, not short-term market fluctuations.

Diversification is a proven strategy to grow wealth while managing volatility. Consistently maintain a diversified asset mix aligned with your objectives.

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